Tag Archives: twitter

Don’t look back in anger

Don’t succumb to the whispers of that devil sitting on your shoulder – Facebook etiquette insists on a standard of behaviour. Breaching those standards can make your reputation nosedive online. Think before you post. Don’t post in anger and always … Continue reading

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Communicating With Your Followers – Part 2

Projecting the right image If you are setting yourself as a professional, credible business, then don’t post a family snapshot as your profile  picture. Some grainy, out of focus snap does not inspire confidence, even if you are trying to … Continue reading

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Your Facebook To Do List – Part 2

Updating content Sourcing content is only half the battle. Once you have the right content, you must consider who posts and when, and who responds to feedback from fans and customers. Your business needs a stylebook and chain of command … Continue reading

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Defining Your Social Media ‘Product’

The common strand connecting different social media campaigns is each operates within a well-defined set of rules. The social media presence is, in effect, an interactive online “product” displayed on a computer, tablet or cell phone. The medium is a … Continue reading

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