Tag Archives: social media

Impressions or Clicks – Which Is cheapest?

The only way an advertiser knows for sure whether clicks or impressions gives the best return on the advertising spend is by trialing the same ad on both systems. Impression-based advertising displays a set number of impressions, or placements in … Continue reading

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Don’t look back in anger

Don’t succumb to the whispers of that devil sitting on your shoulder – Facebook etiquette insists on a standard of behaviour. Breaching those standards can make your reputation nosedive online. Think before you post. Don’t post in anger and always … Continue reading

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Communicating With Your Followers – Part 2

Projecting the right image If you are setting yourself as a professional, credible business, then don’t post a family snapshot as your profile  picture. Some grainy, out of focus snap does not inspire confidence, even if you are trying to … Continue reading

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Communicating With Your Followers – Part 1

Setting up a neat fan page and adding a little content is unlikely to build credibility with your fans on Facebook. Half a billion users means Facebook has a lot of time wasters, dud profiles, poor pages and tricksters who … Continue reading

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Your Facebook To Do List – Part 2

Updating content Sourcing content is only half the battle. Once you have the right content, you must consider who posts and when, and who responds to feedback from fans and customers. Your business needs a stylebook and chain of command … Continue reading

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Your Facebook To-Do List – Part 1

Executing your Facebook strategy to give your business a successful social networking presence involves  following a relentless five-step workflow: • Setting up/adjusting your campaign • Sourcing content • Updating content • Tracking metrics • Analysing and reviewing results Now, return … Continue reading

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