Defining Your Social Media ‘Product’

The common strand connecting different social media campaigns is each operates within a well-defined set of rules.

The social media presence is, in effect, an interactive online “product” displayed on a computer, tablet or cell phone.

The medium is a combination of Facebook, Twitter, and other social media destination with the Web.

Fans are attracted to follow the “product” by several methods, like viral marketing, web marketing, email marketing, social network marketing, and word-of-mouth. The company and the fan have an implicit contract that the “product” will perform as expected and that the company won’t violate the terms under which the customer was first attracted to the product.

Your thinking should assume that your social media presence is a product that needs care, maintenance, and performance metrics that will help guide decision making.

This social media “product” enhances a consumer’s experience with the product or service you are trying to sell or the brand you are trying to manage.

Different situations in business require different tactics. You shouldn’t get too critical of yourself or of your company, nor should you significantly change what your product, service, or brand represents to the marketplace.

Translate what you do to the social media context and experiment on the edges.

Social Media Quick-Start Guide

Sometimes you need quick answers to help you see opportunities

and make quick decisions. This might be your first social media project, perhaps you have inherited a failed project, or you are resurrecting some old ideas.

The reason you are at on the starting blocks doesn’t really matter – come up with good answers for the following 10 questions before you decide how to engage with Facebook.

Wicked Social Media highly recommends you consider this exercise before starting your social media campaign regardless of why you are kicking off your project.

• What is most recognizable about your brand? This can be a person, a place, a logo, or a jingle…

• Does your brand have a spokesperson or character that “is” what you are trying to sell? If not, are you open to creating one?

• What is the goal of your project? Like more sales or an improved image in your market? Better customer service and satisfaction?

• What specific metrics will you use to measure success?

• When discussing the opportunity in social media with executives at your company, do they view social media as an opportunity, a risk, or an unknown?

• Does your company or brand have official policies for blogging, employee activity on social media, and outreach to customers? Is it centralized or decentralized?

• What types of content do you have that would be interesting to share with social media users?

• Are you willing to share interesting content from third-party sources on the web with your customers?

• Creating and maintaining your campaign, tracking metrics and making adjustments takes time and expertise. Do you have interested people in your company who are willing and able to do this work?

• What is your backup plan in case the social media project fails or doesn’t meet the goals of your organization? Who can you call for an objective third-party opinion if you have a problem?

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886 People have seen the Pre Launch video on the First Day alone! Amazing!

The FB ATM also known as the Facebook ATM, was created by Georgina Lany. Georgina has built up the Wicked Social Media brand in double-quick time and her consultancy and social media services now widely known. Her clients include local small business owners, large corporations, music bands and numerous different associations from every corner of the world.

Georgina is on the cutting edge business of making money on Facebook completely autopilot. She has already made six-figure income from providing social media services and using Facebook/ Twitter marketing methods.
Georgina Lany’s latest product is focused on her money making and list building strategies with Facebook and the product set to be released on May 19th 2011 at (3PM EST/8PM GMT). The Facebook ATM, a course that comes in PDF & Video format, teaches you 21 proven strategies on how to make money using Facebook.

Georgina has granted me exclusive access to the Facebook ATM before it is released to the general public and I can assure that the FB ATM is not a scam and that it is suitable for newbies as well as for expert Internet Marketers.

Check out how many people excited about The Facebook ATM already!

Facebook ATM is a hands-on guide that takes you through every aspect of harnessing the power of the world’s leading social media networking platform to generate income. Covering every step from increasing sales and traffic to raising brand awareness online, the Facebook ATM is an indispensable step-by-step roadmap to success on Facebook.

The FB ATM teaches you 21 key techniques and strategies step by step with video tutorials how to make money with Facebook. It starts from the basics from creating a Facebook account and fan page all the way up to outsourcing your online business, your Facebook money making system.

The great thing with course is that you can go through the entire course within a few hours and then go on to implement the information quickly and I am sure you can easily be making money within 30 days. You don’t need your own product or website to make this system work for you.

If you are serious about making money online with Facebook, make sure you get your own copy of the Facebook ATM Today. Click Here To Get Your Copy Now!

P.S The FB ATM comes with a 60 day money back guarantee, so you have nothing to lose.

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The Facebook ATM

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Building Pages – Fans Want To Join

The Killer content to keep your fans wanting more!

The old adage ‘Content is King!” applies as much to a Facebook page as any other online presence.

Facebook is an informal, chatty, friendly space to share thoughts and opinions with fans, so take this opportunity to engage with your marketplace with an easy-going writing style.

Try out different media to see what’s a hit with your fans – posting a mix of images, videos and pod casts. You can also interact with polls, offers and downloads.

Give them the content they want

The secret of successful marketing is knowing your customers. Once you understand why they want to become fans of your business, you can tailor your content to match their needs and expectations.

Your users will tell you what they want if you take the time to listen.

Take keyword research. You really need to know the keywords that your fans relate to your brand.

A good place to find out is visiting forums. Make a shortlist of the top online forums relating to your products and services.

Independent forums are best if you can find them, because the con­tent is probably not modified by the web site.

Go back for six months or a year over the questions people ask that are related to your business and pick out the keywords from the ti­tles.

After a couple of sites, you will see recurring themes that are your keywords. They may not be those you expect. Now, you have a key­word list that is the foundation of your content. You know your fans are asking questions related to these keywords because you have seen them on the forums.

Now build you content to give them the answers they want with these keywords prominent in the titles and content.

For more about keyword research, see in the Facebook ATM.

Your commitment to your fans

Setting up a Facebook page for you business is a major commit­ment.

Adding content with enthusiasm and then letting that peter out after a few weeks to just the occasional log in to check out what’s happen­ing on your site will not give you the results you want.

Allocate up to an hour a day to maintain and manage your page. Changing and adding content at that rate means search engine optimization will raise your page higher up your keyword rankings.

Don’t forget that if you cannot afford the time, you can outsource to a Facebook expert to manage your site for you.

For more about outsourcing, see in the Facebook ATM.

Don’t ignore fans or comments

If someone has taken the bother to post on your site – and he or she is not a spammer – at least reply to him or her in a timely and reason­able manner.

• Don’t start cyber wars with users

• Diplomacy and tact are better responses than rudeness or sarcasm

• Take criticism on the chin

• Politely thank fans who are complimentary

Share content

It goes without saying that you want as much exclusive content on your page as possible, but do not underestimate sharing.

If another Facebook admin wants to link to your content, then pro­viding the site suits your Facebook strategy, then do so – but get a link back agreement in writing even if it’s only a “Like This” box

Letting someone else share content gains more exposure for you.

The SEO benefits will improve your page rankings and your busi­ness will gain by picking up a growing reputation in your niche as an ‘expert’.

For more about ‘Like This’ links see in the Facebook ATM.

Say what you mean and mean what you say

First step is to get your Facebook content basics right – your busi­ness information, page tabs and other static content.

Map you navigation and content so your fans can clearly see what your site is about and so they can easily navigate to find the content that interests them.

Use short, obvious words in tabs, titles and descriptions that are also keywords.

Keep it simple and keep it obvious.

Facebook users expect to find certain content in certain places – make sure your pages meet their expectations otherwise they will express their frustration by moving on to somewhere else.

• Fill out basic site information

• Tell your fans who you are and what you do. If they know your brand or business, reiterate your strengths, products and services.

You can see a step-by-step guide to accessing your business basic information profile in the Facebook ATM.

Here’s what Facebook says on the site’s own fan page:

Notice how many keywords are in the text – Facebook, marketing, marketers, brand, feedback, share, engagement ads, marketing tools are just a few.

The Facebook marketing page URL is also prominent and mentioned three times. See how a URL represents the web site name instead of ‘Facebook Marketing’

To test the search engine optimisation effect of this page, try typing phrases like ‘Facebook marketing’ or ‘Facebook marketing tools’ in to Google.

The Facebook marketing page is returned as the number one search on the first page.

Up close and personal

A good tip is building a relationship between your page fans and ad­ministrators.

Don’t write anonymous posts but give your admins a personality by making sure they use their own names. Add an image so your fans can see who they are talking to.

It’s a good idea if the images reflect who your fans are so they can see they have something in common with the person responding to their posts and comments.

Check out what you’re posting

It’s important your admins do go off on a tangent and undermine your Facebook page strategy.

Make sure:

• Your page has a style, so optional spellings are the same and links to URLs are consistent.

• Decide whether you write in an international, US or UK style of English and stick to it

• Spell check and grammar check every piece of content be­fore posting

Find out more about setting a Facebook strategy for your business in the Facebook ATM.

Putting out a welcome mat

Many business pages set out a welcome mat as a landing page for fans. You can build a custom landing page by adding an iFrames Application. The page content is then editable easily. For more about iFrames, see my How to make money on Facebook with the new iFrames application? blog post.

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How to Make Money on Facebook with the new iFrames Application?

As you may know, Facebook Pages changed on the March 11th, 2011. Facebook will no longer allow the creation of new FBML custom tabs. Users will need to use iFrames to customize their fan pages.

Do not be scared, if you already had FBML on your fan pages, it will be supported fully. Actually I have already installed FBML on quite a few different fan pages of mine and now I am in the process to test which option works best for my needs, the old FBML or the new Iframe. Will let you know 🙂

So Important note: any and all custom content you created with the Static FBML tabs before March 11th, 2011 WILL remain and continue to be supported. You will not lose any custom content; you’ll still be able to edit the content, you just can’t add any new FBML “tabs.”

What size of picture you can use for your iFrame Application?

For your iFrame Application you or your web designer can create any custom page on your own website. Important note here is: this image can not be wider than 520 pixels and that’s what you copy paste in to your iFrame application. It is the same width than before with the FBML, so no worries, you can use the images you designed before.

How to set up a Fan Gate?

Now this is Awesome! You have the ability with iFrame to include some coding such as Fan Gate or Viral Reveal Script. Fan Gate is where your fan page visitor, who is not your friend see your page one form of content and after they click on the Like button to be your fan, the content changes to something what only your fans allow to see. This is a great feature for special offers, free surprises, free eBooks, DVDs, discount codes, and as you see in my video, to actually sell your product as well!

What iFrame application you need to use?

The best application for it is Wildfire! I did some research on the internet and talk to other social media experts than they suggested to use this application for my fan pages to make it customized. This Wildfire Application is very simple to use and do not ask much at the registration to get the permission to use it on your fan pages. They ask only some basic information from you to get the access. It is also completely free, and if you register now, it will be free for you forever! 😉

Allow iFrames for Pages

To get your new iFrame tab alive you need to do only a few steps. You do need costume images and /or HTML though (same as before with your XFBML)!

After you’ve got the permission to iFrames for Pages, select the fan page you wish to add the application.

Select Your Page to Add the Application

Than they will ask some basic information from you, before you can go further:

Fill in the boxes to get permission to use the app.

After filling out this form and agreeing to Wildfire’s terms and conditions,

the next step is to set the application up:


How to set up? What to choose? What to do?

it is all really simple ,you will see…

Fan Gate
If Fan Gate is “on”, your visitors, who are not your fans yet 😉 will see a different content page. If your Fan Gate is “off”, your visitors and your fans will see the same costume page on your fan page. So, you can hide the really cool content from visitors who are not your “fan” yet!

Fans view
This is just soo simple, you will love it. You can upload an image or a HTML code. This image or code will be visible for your fans. The image will be stored on Wildfire’s servers, so no worries there, no need to host your images. For the HTML though, you need to be able to host your own images.

Non-Fans view
Same as above just for the visitors who are not fans yet! Upload a costume image directly from your PC or use HTML.

Once you’ve set up and uploaded the content, click the Save and Preview button to get your iFrame alive.

How to change your costume tab name?

1. Go to your fan page than click the Edit Page button at the top right of your fan Page:

Click on Edit button

2. Click Apps than go to the new iFrames for Pages app and click Edit Settings

3. Then type whatever you wish in the Custom Tab Name field

then just click Save and Okay.

Congratulations, Now you have the new iFrame costume page

set up on your Fan Page 🙂

Check out the video on How you can add a sales page to the iFrame Facebook Tab at http://www.wickedsocialmedia.com/iframes.htm . Why is it super cool? Because this way you can sell your product to people “Like” your page! This is what I do day in day out an making over $8,342 a Month on Facebook Completely Autopilot.

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Ultimate Facebook Marketing Seminar was a blast!

It was my first major speaking engagement in front of over 400 people, and it was really, really exciting. I enjoyed every minute and the feedback I have received was mind blowing.

I have shown some really cool stuff to the audience: How they can boost their fan pages for less than $0.01 per fan and also a really amazing way to promote products, affiliate links to over 65,000 people by only one single click.
These are strategies we are using day in day out at the Wicked Social Media to make money autopilot on Facebook Pages and Accounts.

I also had the honour to share the stage with the Internet Marketing genius, someone who has created multiple online businesses and revenue of over $80M: Armand Morin.

His talk was very inspirational and full of content, we were all ears listening to him.

He has also shared with us some really amazing strategies in the break how we can take our business to the next level.
 
Thank you very much Armand for your inspirational words. Look forward to seeing you in the future again. (and may have the honour to share the stage with you again)

Finally, I would like to say huge Thanks to Mark Anastasi for organizing this mind blowing event!
The speaker line up was amazing, I am humbled to get to know so many great Internet Marketers of our time. Also, without Mark’s huge efforts we could not have the chance to share our wisdom with so many people and help them to achieve their goals towards financial freedom.

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The New Facebook Profile Introduction!

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The New Facebook Profile

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Greetings From Singapore!

Marina Bay Sands Hotel – 57th floor
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