Tag Archives: Internet Marketing

Impressions or Clicks – Which Is cheapest?

The only way an advertiser knows for sure whether clicks or impressions gives the best return on the advertising spend is by trialing the same ad on both systems. Impression-based advertising displays a set number of impressions, or placements in … Continue reading

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Communicating With Your Followers – Part 2

Projecting the right image If you are setting yourself as a professional, credible business, then don’t post a family snapshot as your profile  picture. Some grainy, out of focus snap does not inspire confidence, even if you are trying to … Continue reading

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