As London revels in the global spotlight of the Olympic Games, it’s hard not think about how much blood, sweat and tears that went into hosting the Games. When the games were originally given to London back in 2005, the Olympic Park site was nothing but barren and forgotten industrial wasteland in the heart of East London. But since that announcement 7 years ago, it has been worked on and has provided a refreshing breeze in Stratford and the East End. This breeze, though, can be taken from the Games and it can be applied to any business.
The first lesson that we can take from the Games is always have a specific end goal when preparing or planning something. The London games started preparing as far back as 1997 to bid for the Olympics which not only gave the organisers time to plan every single detail, but it always allowed to keep re-evaluating methods to help them reach their potential end goal. This is something that any business should do when starting a new venture or campaign. Take the marketing and sales industry for example.
Every marketing campaign needs to have targets that need to be met at certain points. Therefore, evaluating what needs to be done early and preparing several different methods to achieve this will certainly bring success to that campaign and company.
The London Olympics have also provided a reminder to everyone that there is potential in any struggling or forgotten item. Before the Olympic Park was constructed, the site was a run-down industrial site that hadn’t been used in years, but in just 7 years, it has become a state of the art sporting and cultural centre. This is something we can learn from as any struggling business can re-invent itself and become a leading figure in their industry. It may mean that there are some cuts and re-structuring needed but as long as those who are i charge can keep their heads above water and stay enthusiastic, then it’s possible to rejuvenate any struggling company or business.
Enthusiasm and passion is perhaps the strongest and clearest message that anyone can clearly see from the Olympics. During that fortnight, thousands of people would have volunteered to help everything run smoothly and millions would have drawn together to support their country day in and day out. This passion is something that can be carried from the stadium to the office as keeping workers enthused and motivated about their job will give them more drive during the day. This itself can significant help improve performance and the way jobs are carried out. Alongside that, a positive and motivated workforce can also help a business earn a better reputation in comparison to some of their industry rivals.
So whilst the Olympics are on, it wouldn’t hurt to take a minute and think about what messages could be taken and passed on from the Olympic Games. After all, success stories that feature someone or something going from zero to hero are something that most people can relate to and aspire to be at some point in their lives and it will certainly help improve spirit and drive within your life.
When entering any new industry or business, it can be quite a scary feeling. It can sometimes feel like you’re out depth or it’s difficult to get your mind focused at their new company. Fortunately, there is always usually someone who has been it that position before and they are able to help you settle in and get used to our new environment. It can really help someone find their footing and get to grips with their new environment but why is it so important during those first initial weeks?
During the first couple of weeks in a new environment, it can feel like everything is rushing at a million miles per hour. Having someone there to show you the ropes during the first week can be super important. Normally, most companies have their own way of doing business or tasks so the mentor can help a new team member learn how that company operates and get familiar with it fairly quickly. This can be really beneficial as it helps the new person get used to the way the company works and also learn possible techniques that can help them thrive in their new position.
It’s also useful having a mentor to help learn a new technique as they can help you learn from any mistakes that you made. Let’s be honest, we’re always going to make a mistake or two when we first start something new and a mentor can help us realise why we made that mistake and how to avoid making the same mistake in the future.
Besides helping with professional matters, having a mentor can really provide personal support to new members of a firm. After all, it’s always a little nerve-wracking starting somewhere new as you’re not likely to know anyone in the firm so having a mentor who acts a friendly face can help you settle down and feel comfortable in a new setting. On top of this, a mentor is likely going to be a senior figure in the company and is likely to know other colleagues within the firm so they can help introduce the new recruit to other people and form new working relationships.
In the end, it can be really beneficial for someone to have a business mentor as it can help someone acclimatise both professionally and personally to their new firm. If the mentor performs their new role well, then it means that that the new individual can grow within the company and could even become a mentor themselves in the future to new members of their team.
Around this time of the year I like to look back at the year and contemplate what I have achieved and also learned and how I would imagine my future, what goals I would like to set for 2012.
I sincerely believe it will help you as well to see what can be achieved in a relatively short space of time and might give you a little bit of push to follow me on my path and ultimately, take action!
I myself really enjoy reading similar blog posts, especially from people I think highly about. Leaders and key motivators of our time, and key influencers of the business world.
I had many great achievements this year, some of them I never imagined to achieve this fast. First and foremost I have got to know some amazing people in the Internet Marketing circles. Some of them I consider good friends by now. I am really proud to be in contact with Armand Morin, Mark Anastasi, Kavit Haria, Mili Ponce’ and Paul O’Mahony, Sam Bakker, just to name a few.
I have never imagined that I will be standing on the stage in front of 700+ people presenting my social media strategies, less then half a year after I started my online marketing career. This whole experience led to my first major workshop in the UK in Feb 2010, what was followed by many others around the world (New Zealand, Australia, KL, SG).
I had my first major ClickBank product launch called the Facebook ATM, I have learnt an awful lot during the process, it was a great fun but also a giant work, overseeing and managing the whole process, the technical challenges, the servers crashed twice under the heavy load of visitors and so on, but overall it was a great fun. I have got to know so many great JV partners whom I keep contact daily. I am sure you will not be surprised if I say that I am already planning to launch a crazy awesome product in the new year.
I am really proud of my coaching and seminar clients as well, most of them started making income online using my Social Media Strategies, already launching products (this is mind blowing), setting up online and offline businesses. I never thought this before, but it is honestly one of the best feelings ever to read their feedback, emails and testimonials.
I have started providing Social Media Services to some major players of the UK and International property industry, a government scheme (what I am not allowed to share with you yet) and also supporting many local bands, small businesses and non profit charities.
Plans for the future?
oh, I love planning ahead, I believe this is what an artist feels looking at the empty canvas and imagine the brilliant painting will suddenly appear as the result of his hard work.
I am the painter and my life is the canvas, so lets start painting:
– You know I am already big on outsourcing, but I have a great idea of how I can actually automate the outsourcing. It is a major task, I have a team of programmers working on it already.
– I am also planning to get even closer to my coaching clients, helping them with not just advice and up to date strategies, but setting up a team of helpers they can turn to in any topic of Online Marketing.
on the personal level, I have a huge list of places I would like to visit in the new year and spend more time to play my newly picked up sport activity: badminton
I am sure you have heard the importance of goal setting so many times from so many sources, so let me just close this blog with a small but very valuable observation:
“A journey of a thousand miles begins with a single step” – Confucius
Whatever daunting your plans looks like, whatever huge task is in front of you, everything can be broken down into small chunks. Chunks what are manageable, easy to do and make the whole process simple. Never forget this when you set your goals.
and always Take Action! take that first step…
Hope see you in the next year on one of my seminars, webinars, talk to you on Skype or welcome you on my mailing list. I would like to take this opportunity to thank you personally for your support, feedback and kind words.
In closing, I would like to wish you a Merry Christmas and a Prosperous and Very Happy New Year!
Back to the future
Once you determine whether you can improve or whether you’ve maxed out the benefits of your efforts, you’ll know what you need to change.
Changes can come in the form of increased/decreased advertising, demand generation from e-mail marketing or other sources, more/less regular communication, better coordination with other web properties, or a different type of messaging altogether.
Revisions are OK and a natural part of the process. Rarely does a social media presence launch without any revisions. You should expect to go through a few rounds of the entire
Facebook marketing process before you figure out the sweet spot where customers respond to your efforts.
Diversity of opinion and strengths
Most successful marketing projects are well executed across several criteria – like the campaign meets customer needs while reflecting the core values of the business.
The value proposition of the product or service is communicated effectively.
The design of the campaign is well done, and the brand elements are elegantly integrated.
Communication with customers is effective and fits the needs of the campaign. Numbers are captured to reflect the success of the campaign, and your colleagues instinctively know how and when to act to make modifications. What we’ve described is, in simple terms, a successful marketing campaign.
Yet few people have skills across all these areas to be a one-man or one-woman marketing machine.
This takes a combination of different skills, and they rarely manifest in a single person. You need some overlap of responsibility so a lack of initiative or skill in any person does not take down your campaign. You’ll also gain a diversity of opinion that can make the project run more smoothly.
Now that you know the basic requirements for a Facebook marketing campaign, it’s time to get started.