Author Archives: Georgina Lany

About Georgina Lany

Business consultant, Social media/ Online Marketing trainer, and international speaker.

Inspirational flame of the Olympics

As London revels in the global spotlight of the Olympic Games, it’s hard not think about how much blood, sweat and tears that went into hosting the Games. When the games were originally given to London back in 2005, the … Continue reading

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What Are The Advantages of Having a Business Mentor

When entering any new industry or business, it can be quite a scary feeling. It can sometimes feel like you’re out depth or it’s difficult to get your mind focused at their new company. Fortunately, there is always usually someone … Continue reading

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2011 was such an Amazing Year!

Around this time of the year I like to look back at the year and contemplate what I have achieved and also learned and how I would imagine my future, what goals I would like to set for 2012. I … Continue reading

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Impressions or Clicks – Which Is cheapest?

The only way an advertiser knows for sure whether clicks or impressions gives the best return on the advertising spend is by trialing the same ad on both systems. Impression-based advertising displays a set number of impressions, or placements in … Continue reading

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Don’t look back in anger

Don’t succumb to the whispers of that devil sitting on your shoulder – Facebook etiquette insists on a standard of behaviour. Breaching those standards can make your reputation nosedive online. Think before you post. Don’t post in anger and always … Continue reading

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Communicating With Your Followers – Part 2

Projecting the right image If you are setting yourself as a professional, credible business, then don’t post a family snapshot as your profile  picture. Some grainy, out of focus snap does not inspire confidence, even if you are trying to … Continue reading

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Communicating With Your Followers – Part 1

Setting up a neat fan page and adding a little content is unlikely to build credibility with your fans on Facebook. Half a billion users means Facebook has a lot of time wasters, dud profiles, poor pages and tricksters who … Continue reading

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Basic requirements for a Facebook marketing campaign

Back to the future Once you determine whether you can improve or whether you’ve maxed out the benefits of your efforts, you’ll  know what you need to change. Changes can come in the form of increased/decreased advertising, demand generation from … Continue reading

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Your Facebook To Do List – Part 2

Updating content Sourcing content is only half the battle. Once you have the right content, you must consider who posts and when, and who responds to feedback from fans and customers. Your business needs a stylebook and chain of command … Continue reading

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Your Facebook To-Do List – Part 1

Executing your Facebook strategy to give your business a successful social networking presence involves  following a relentless five-step workflow: • Setting up/adjusting your campaign • Sourcing content • Updating content • Tracking metrics • Analysing and reviewing results Now, return … Continue reading

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